Karen Guerrero
Art Director | Sr. Graphic Designer
As a passionate and skilled Art Director, I specialize in creating designs that are both visually impactful and effective in reaching your target audience. So let's work together and take your brand to the next level!
Art Direction | Graphic Design
Good design plays a crucial role in the success of a business. With my expansive experience in the graphic design field, I have mastered the art of creating designs that effectively communicate my client’s message. My careful attention to detail shines in every project, resulting in a portfolio that highlights my versatility and dedication to producing high-quality work. Take a look at some of my recent projects below to learn more.
UX Design
My focus is on creating designs that are modern, efficient, and user-friendly. I recently worked on an Amazon project where I created a new layout and flows for Amazon sellers shop. The goal was to refresh the graphics and create a better user experience. The result was a more modern look that allowed customers to easily find what they were looking for.
Print | Packaging
As a graphic designer with 5 years of experience, I specialize in packaging design for direct-to-consumer brands. My knowledge of print production and finalizing files means that I can take your design from concept to reality efficiently and flawlessly.
Video | Motion Graphics
Creating compelling videos for advertisements and social media is not just about great visuals, it’s also about telling a story. That's why I take a collaborative approach to every project, working closely with my clients to ensure their vision is captured in every aspect of the video.
Illustration | Graphics
Illustration is my passion, and I bring a unique touch to every project. From custom vector art to playful and imaginative designs, I create visuals that truly capture the essence of your brand. Browse my recent projects to see what we can create together.
Work Experience
I believe every design should tell a story and have an impact. I strive to create designs that not only look great but also improve user experience. I enjoy taking an idea and bringing it to life, which is why I am passionate about both graphic design and UX. My designs are both visually appealing and functional, ensuring that clients get the best of both worlds. I am adaptable, and I welcome the opportunity to work with new and emerging technologies.
Leading with Vision
I thrive on guiding projects and fostering collaboration across teams. My strategic mindset enables me to enhance brand strategies and optimize marketing campaigns to leave a lasting impression on audiences.
Designing for Excellence
My dedication to excellence drives me to deliver high-quality designs that not only impress but also elevate user experiences. With a professional certification in User Experience Design from Google, I have gained a deep understanding of user psychology and am able to create designs that put the user at the center.
Innovating with Purpose
Staying ahead of design trends and technology excites me. I love exploring fresh ideas and incorporating them into my work, pushing the boundaries of creativity.
Emphasizing Collaboration
Collaboration is key to achieving remarkable outcomes. I encourage cross-functional environments, valuing open communication and teamwork to deliver outstanding results.
Art Director
July 2021 - Present
Charisma Brands
Oversee creative direction to the marketing team, formulating strategic and well-developed creative solutions to achieve brand objectives.
Lead and mentor a team of designers, providing direction to create and design various digital assets, encompassing email, social graphics, product listings, type treatments, video graphics, digital ads, and web banners.
Uphold excellence in all creative, exhibiting proficiency in typography, graphic design, illustration, packaging, and other design elements.
Design dynamic visual elements, including emails, brochures, banners, social media graphics, web graphics, and various marketing collateral, consistently driving exceptional engagement and conversion rates.
Conceptualize, storyboard, and produce high-quality video content for digital platforms, including social media, websites, and ads, resulting in a remarkable increase of customer engagement by 376%.
Develop eye-catching packaging designs for products, meticulously considering the target audience, brand guidelines, and product specifications, leading to enhanced product perception and market appeal.
Lead the strategic initiative to revamp our Amazon marketplaces for our top brands, successfully implementing a comprehensive redesign that enhances the visual appeal and optimizes product showcasing.
Spearhead the optimization of user experience for email flows, resulting in a substantial enhancement of conversion rates across two prominent brands.
Multimedia Designer
Jan 2016 - Present
Freelance
Collaborate with independent publishers to create custom book illustrations, cover art, and creative assets. Leading to two successful book launches, resulting in positive reviews, increased sales, and recognition in the literary community.
Elevate brands by strategically and creatively utilizing graphic design, illustrations, print patterns, video and photography to enhance their visual presence and overall brand experience.
Design Associate
July 2018 - July 2021
Dorell
Designed impactful marketing collateral, presentation decks, and proposals that effectively boosted sales and revenue, revitalizing B2B sales presentations by spearheading the transition to a digital format.
Developed new products, modifying design concepts, conducting research on design trends, and collaborating with internal teams to ensure timely and accurate execution of projects.
Lead in product photography, including capturing high-quality images, performing photo editing, and creating compelling mock-ups.
Studio Director
Sept 2017 - Aug 2018
Fibo Art Academy
Developed and delivered education curriculum for a wide range of experience levels.
Supervised and directed student engagement in a studio environment.
Facilitated customer enrollment.
Evaluated employee performance and conducted weekly reviews.
Software Skills
Adobe Creative Suite
With my mastery of Adobe Creative Suite, I translate ideas into impactful visuals. My daily use of the programs - InDesign, Illustrator, Photoshop, Premier Pro, and After Effects - have given me the technical expertise to take on any project that comes my way.
Web Development
With proficiency in Wordpress, Wix, and Figma, I can offer a comprehensive suite of web development services, from design and development to launch and beyond. Together, we can build a website that captures your brand’s unique style and appeals to your audience.
Project Management
Are you looking for help with project management? Look no further! With my expertise in project management and the use of the latest tools like Monday.com, I can help streamline your projects. From tracking progress to managing tasks and deadlines, I’ve got you covered.
Email Campaigns
With my expertise in Klaviyo, I can help you take your email campaigns to the next level. From creating personalized flows to tracking success metrics, I provide a comprehensive approach that drives engagement and generates income.